How MDM, PIM and DAM Stick Together

When working with product data I usually put the data into this five level model:

Five levels

The model is explained in the post Five Product Data Levels.

A post by Simon Walker of Gartner, the analyst firm, outlines the possible system landscape encompassing Product Information Management (PIM), Master Data Management (MDM) and Digital Asset Management (DAM). The post is called Creating the 360-Degree view of Product.

MCM-v1.0-284x300

Simon defines these three kind of platforms for managing a 360 degree product data view:

  • MDM of product master data solutions help manage structured product data for enterprise operational and analytical use cases
  • PIM solutions help extend structured product data through the addition of rich product content for sales and marketing use cases
  • DAM solutions help users create and manage digital multimedia files for enterprise, sales and marketing use cases

These two models fit quite well together:

MDM PIM DAM.png

And oh, when it comes to creating a business ecosystem digital platform for exchanging product data with trading partners, the best model looks like this:

MDM PIM DAM PDL

Learn more about Product Data Lake here.

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